KPP Business Development
Broome Visitor Centre
An annual on-line survey that is emailed to members of the Visitor Centre to help Centre management evaluate service standards, member defined opportunities and barriers.
Delphi Expert Panel
A technique used by KPP to elicit expert views and opinions.
The project brought together 19 tourism industry experts to assess the positive and negative impacts on tourism of the LNG Precinct development. Results from this panel provided mitigation strategies that will form part of the State Government’s Social Impact Assessment.
Funding of a $4.6m project over four years for the development of Aboriginal tourism product development has been granted to Tourism WA (TWA) through Royalties for Regions.
This project, commissioned by TWA looked to identify and assess the existing and potential capability of organisations that could deliver State-wide Aboriginal Tourism product development and capacity building services. Recommendations in terms of organisations or governance structures were not requirements of this project.
In order to develop assessment criteria against which organisations could be evaluated, local and international best model practices and case studies were reviewed and common characteristics identified.
High level consultation with peak industry bodies was also undertaken as part of project implementation.
The Gascoyne Tourism Strategy was designed to build capacity, increase Regional collaboration and increase the value of tourism by focusing on laying solid foundations for the tourism industry at a local and Regional scale.
Three key focus areas were identified in strategic development.
1 Visitor Experience – optimising the visitor’s experience to encourage visitors to stay longer, travel more widely, and spend more.
2 Growing the Industry – by building industry cohesion, collaboration and advocacy across the region; demonstrating and acknowledging the ‘Value of Tourism’; putting structures and resources in place to promote investment in new infrastructure and new product; improve Regional access; and more effectively target higher yielding markets.
3 Developing Products and Services - to improve the scope and alignment of the region’s product offering to the needs and expectations of higher yielding visitors.
Cognitive mapping techniques look to develop maps that have been constructed by stakeholder’s subjective views. This helps decision makers to appreciate alternative perspectives. KPP recently completed such a project on the Dampier Peninsular.
The Shire of Wyndham East Kimberley (SWEK) had identified the significance of the tourism industry to the East Kimberley economy and determined that this Tourism Plan would set quantifiable goals with measurable results to take a broader, longer term view of the East Kimberley’s strategic roles in tourism. This approach differs from previous years where, East Kimberley tourism has been largely guided by marketing activities and related services through Tourism WA (TWA), Australia’s North West Tourism (ANW) and individual operators.
The East Kimberley Tourism Plan guides the sustainable regional growth of tourism to 2022. The Plan builds on existing strategies and is designed to assist SWEK in policy development, planning and financial decision making. Where appropriate, the Tourism Plan aligns with broader regional tourism strategies.